FAQ — DMCCA, B2B and B2C Subscriptions

Product: UK Subscription Guard
Audience: Shopify merchants using the App
Version: 1.0 · 08 June 2026

1. Does the Digital Markets, Competition and Consumers Act 2024 apply to my App subscription?

No. The DMCCA subscription regime (Chapter 2, Part 2) covers consumer subscription contracts — contracts between a trader and an individual acting outside their trade, business, craft, or profession.

Your subscription to UK Subscription Guard is a business-to-business (B2B) SaaS agreement between you (a merchant) and MINISAGE TECH LTD. You are acting in the course of your business. This contract is outside the scope of the DMCCA consumer subscription rules.

See §4.5 of the Terms of Service for the full clause.

2. Who does the DMCCA subscription regime actually apply to?

It applies to your customers — the shoppers who subscribe to products or services on your Shopify store.

If you sell subscription boxes, recurring memberships, or any product where a consumer pays on a recurring basis, those consumer subscription contracts are within scope of DMCCA Chapter 2.

This is precisely what UK Subscription Guard helps you comply with: the App scans your policies and generates renewal reminder emails so you can meet your DMCCA obligations to your customers.

3. What are my DMCCA obligations as a Shopify merchant?

If you sell subscriptions to consumers in the UK, you are a "trader" for DMCCA purposes. Key obligations under Chapter 2 include:

• Providing pre-contractual information (key terms, cancellation rights, renewal details) before the consumer enters the subscription.
• Giving reminder notices before each renewal — especially for initial fixed-term contracts rolling into ongoing subscriptions.
• Providing a cancellation mechanism that is straightforward to use.
• Issuing a cooling-off notice where required.

The CMA has published guidance on these requirements. UK Subscription Guard helps you assess your policy pages and — where contract data is available — send pre-renewal reminder emails to your subscribers.

4. What does "renewal reminder emails" in the App mean?

When the App sends renewal reminders, those emails go to your customers (the end-consumers subscribed to your products) — not to you.

This is part of the compliance tooling you use to meet your DMCCA duties. The App subscription fee you pay to MINISAGE TECH LTD is a separate B2B transaction and is not governed by DMCCA.

5. Do I need to give my customers DMCCA-style cancellation notices for my App subscription?

You do not need to. The DMCCA consumer cancellation rules do not apply to B2B SaaS agreements. Your rights and obligations regarding the App subscription are set out in the Terms of Service, which are governed by English commercial law.

6. What if I'm unsure whether DMCCA applies to my specific store or products?

The App's compliance score is an automated text assessment — it is not legal advice. If you are uncertain whether your subscription model falls within DMCCA scope, or how the Act applies to your particular business, you should obtain independent legal advice from a qualified solicitor.

7. When does the DMCCA subscription regime come into force?

The key consumer subscription provisions are expected to be enforced by spring 2027 (subject to Government commencement orders). Merchants should prepare now: updating policies, implementing reminder workflows, and reviewing cancellation flows.

This FAQ is informational only and does not constitute legal advice. MINISAGE TECH LTD — 08 June 2026.